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Privacy Policy

🔒 Privacy Policy – Game Toy Ltd
Last Updated: June 2025
Business Address: 7 Geoffrey Close, London SE5 9BX, United Kingdom
Contact: hello@gametoy.com

At Game Toy Ltd, we take your privacy seriously. This policy outlines how we collect, use, and protect your personal data in compliance with the UK GDPR and Data Protection Act 2018.

📜 1. Data We Collect

We only collect essential information to process orders and improve your experience:

  • Identity & Contact Data: Name, email, shipping/billing address, phone number.

  • Payment Data: Card details (processed securely via PayPal/Stripe), transaction history. We never store full card numbers.

  • Technical Data: IP address, browser type, device info (via cookies for analytics).

  • Communication Data: Emails, messages, or feedback you send us.

🔐 2. How We Use Your Data

Strictly for legitimate business purposes:

  • Order Processing: Fulfilling purchases, shipping, and fraud prevention.

  • Customer Support: Responding to queries, returns, or complaints.

  • Legal Compliance: Meeting HMRC, VAT, or law enforcement requirements.

  • Marketing (Opt-In Only): Newsletters or promotions only if you consent. Unsubscribe anytime.

🛡️ 3. Data Security & Storage

  • Encryption: All payments use SSL/TLS encryption.

  • Limited Access: Staff only see data necessary for orders/support.

  • Retention: Data is kept for 6 years (UK tax law) or until you request deletion.

🌍 4. Third-Party Sharing

We only share data with:

  • Payment Processors (PayPal, Stripe) – for transactions.

  • Shipping Carriers (Royal Mail, DHL) – for delivery.

  • Legal Authorities – if required by law (e.g., fraud investigations).

We never sell your data to advertisers or third-party marketers.

📩 5. Your Rights

Under UK GDPR, you can:

  • Access your data (free of charge via a Subject Access Request).

  • Correct inaccurate details.

  • Delete your data (unless legally required to retain it).

  • Opt out of marketing emails (click "unsubscribe" in any email).

Requests: Email hello@gametoy.com with "Data Request" in the subject.

🍪 6. Cookies & Tracking

  • Essential Cookies: For checkout functionality (e.g., cart items).

  • Analytics: Anonymous traffic data via Google Analytics.

  • Opt-Out: Disable cookies in browser settings (may affect site features).

⚠️ 7. Policy Updates

We may update this policy to reflect legal changes. Check this page periodically.

By using our services, you agree to this Privacy Policy.

#GameToyPrivacy #UKGDPR #DataProtection #RetroGamingUK

Need help? Contact us at hello@gametoy.com.

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